Simulate how your market responds to a price, a budget, a campaign or a new brand position before you commit to it.
Become a design partnerEvery year, large companies commit hundreds of millions to commercial decisions on the strength of a single study, a point forecast or the most persuasive voice in the room. Marketing, finance and strategy each bring their own numbers. The consumer, whose response decides the outcome, is heard last, usually after launch.
Noscet changes the order. The market's response comes first, while the decision can still change.
Today each lever has its own tool, its own team and its own version of the truth. Noscet learns how they work together.
A language model learns language from vast amounts of text. Noscet learns how spend, creative, brand and price turn into purchases across millions of simulated markets, so nobody has to build a model from scratch for each company.
Its synthetic consumers are calibrated against observed purchase behavior. When they say they would buy, the answer reflects what people like them actually do.
Connect your sales, media and brand data. The model updates as your business moves, so it is never a snapshot that ages the day it ships.
Change a lever and see the expected outcome and how certain it is. Every scenario is recorded with its evidence and assumptions, so the decision can be explained later.
Noscet's team published the method behind its synthetic consumers. Language-model consumers were asked about real product concepts, and their answers were compared with surveys of thousands of people who saw the same concepts.
Noscet works with your data under your permissions, in your environment where you need it to.
Each scenario records its inputs, evidence and uncertainty, so a recommendation can be questioned, defended and checked against what happened.
Use Noscet in its own application or call it from the AI assistants your company already runs.
Noscet's founders come from BCG X. The team combines two decades of growth strategy for global consumer companies with the Bayesian marketing science, simulation research and AI engineering that the model is built on.
They will know. The future tense of noscere, to come to know. Knowing how the market will respond, before the decision is made.
We are working with a small group of consumer brands and retailers to build Noscet around their most consequential commercial decisions.